With her infectious energy and unwavering determination, Achieng Agutu continues to inspire and empower others, proving that with self-belief and resilience, anything is possible in the ever-evolving world of fashion and influence. Looking ahead, Agutu is poised to make waves in 2024, with exciting projects on the horizon. From collaborations to editorial features, she aims to amplify her voice and spread positivity to a wider audience. "This year is the year of the superstar for me," she declares. "I'm ready to take on every challenge and embrace every opportunity for growth."
Photography & Make-Up by Stephen Hudson @sevenknows
Styling by Angel Neal @angel_stylistbehavior
interview By Jackson Collins @jacksonmcollins
Words by Angel Neal @angel_stylistbehavior
Fashion Market Assistant Imani Brown @theeimanianisa
Fashion Style Assistant Faatimah Stacker @faatimah_heaven
On the cover wearing : @anicebyangel
Fashion Week may have come and gone, but for Achieng Agutu, the experience lingers as a testament to her journey in the realm of fashion and influence. As a seasoned influencer, Achieng's presence at Fashion Week was more than just attending shows; it was a statement about representation and inclusivity in an industry often criticized for its narrow standards of beauty. Reflecting on her fourth Fashion Week, Achieng observed a disheartening trend: a widening gap in inclusivity among brands, particularly in showcasing diverse body types. Yet, this realization only fueled her determination to assert herself in the fashion space, challenging stereotypes and proving that curvy girls can exude confidence and style in any ensemble. Achieng emphasizes, "Fashion is not about fitting into a mold; it's about breaking barriers and embracing who you are." Since transitioning to full-time influencing in the fall of 2021, Achieng's journey has seen notable transformations, both personally and professionally. Embracing the power of delegation, she recognized the importance of building a supportive team to alleviate the burdens of solo entrepreneurship. With a dedicated team by her side, Achieng found herself with more bandwidth to focus on her creative endeavors and foster a thriving community around her brand.
"Achieving success in the influencer space requires more than just individual effort," Achieng remarks. "It's about surrounding yourself with a team that shares your vision and values, empowering you to amplify your impact and reach new heights." A typical workday for Achieng is anything but typical. Balancing her professional commitments with personal rituals, she carves out moments for self-care, indulging in her "hot girl walk" and savoring a nourishing breakfast before diving into her workload. Whether it's attending events, meetings, or photo shoots, Achieng ensures that her days are infused with both productivity and self-care. "With the hustle and bustle of daily life, it's crucial to prioritize
self-care and maintain a sense of balance," Achieng advises. "Taking time for yourself allows you to recharge and show up as your best self, both personally and professionally."
With a background in marketing and business, Achieng leverages her expertise to navigate the influencer space strategically. Understanding the fundamentals of marketing has empowered her to position herself effectively within the industry, transforming her personal brand into a compelling narrative that resonates with her audience. By approaching her influencer career as a business venture, Achieng prioritizes sustainability and longevity, guided by a vision of growth and impact.
To read the full interview grab the Spring 24' issue of Disrupshion Magazine available here.
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