Ebony Austin is a force to be reckoned with in the culinary world. As a serial entrepreneur, visionary restaurateur, and dedicated philanthropist, she has crafted an impressive multi-million-dollar portfolio that includes Nouveau Bar & Grill, Nouveau Noir, and Stir House. Recognized by Inc. Magazine as one of the fastest-growing private companies in America, her influence continues to expand with the launch of Nouveau Creations—a line of stone ground grits now available in over 180 Publix supermarkets.
Photography Rari Filmz
Words by Angel Neal @angel_stylistbehavior
Austin's commitment to uplifting Black communities is exemplified through her "Grits that Give Back" initiative, which donates 100% of proceeds from these grits to fund scholarships for students at Historically Black Colleges and Universities (HBCUs). In our recent interview, Austin opened up about her journey, her new ventures, and her unwavering dedication to service. Reflecting on her path as an entrepreneur, Austin shared, “My journey has been nothing less than amazing... It was never about me. It was about being of service to my team and my community.” Each challenge she faced became a lesson that informed her next steps, ultimately leading her to create opportunities not just for herself but also for those around her.
Her own educational experiences heavily influence her philanthropic efforts.
“I see me in those students,” she said, recalling her own uncertainties as a freshman. “Having that one person who helped change my whole educational career... it’s right for me to give it back.” This personal connection drives her commitment to HBCUs, a cause she champions through her scholarship initiative.
The launch of Nouveau Creations marks a significant milestone for Austin.
“Personally, it means that I created a brand that I didn’t imagine going into grocery stores that soon,” she explained. “It shows me that sometimes impossible looks like what we think is so far away.” This success serves as a testament to her faith and the hard work she and her team have put in.
On the creative side of her culinary ventures, Austin remains hands-on, often experimenting in the kitchen with her team. She eagerly teased the upcoming release of a new flavor, blue cheese grits, showcasing her constant pursuit of innovation. “I’m always challenging my chefs to be better, to present new flavors to me,” she stated, emphasizing the collaborative spirit that drives her kitchens.
With the opening of Nouveau Noir in Dallas on the horizon, Austin is excited about providing an upscale experience while maintaining the community ties that have defined her brand. “It’s absolutely beautiful... This one is very different for me,” she shared. “Our goal is to open mid November. Her dedication to her team is a cornerstone of her success. “I feel like I have the team that I prayed for... They’re what keeps me going,” she remarked, highlighting the importance of investing in people for any business to flourish.
For aspiring entrepreneurs, particularly in the competitive restaurant industry, Austin offers sage advice: “Don’t give up. Keep going! Discipline is the bridge between your dreams and your accomplishments.” Her journey underscores the idea that persistence and faith are key ingredients in any recipe for success.
When asked about her influence, Austin articulated a clear vision: “I would like to use my influence on women that are fresh out of college who don’t know what their next move will be.” This passion for mentorship reflects her own experiences and the support she aims to extend to others. As she looks to the future, Austin hopes to leave a legacy of empowerment and possibility.
“I want people to see that anything was and is possible from where I come from,” she shared. “Keep God first, put the work behind it, and the sky is the limit.”
In her personal life, fashion plays a significant role. “I am a Goyard girl and a Louis Vuitton girl,” she exclaimed, expressing her love for style that complements her entrepreneurial spirit. For Austin, fashion is not just about appearance; it’s about representing her brand with pride.
Ebony Austin is more than just a successful restaurateur; she is a beacon of hope and inspiration for countless individuals navigating their own paths. Through her culinary creations and philanthropic endeavors, she continues to uplift her community while redefining what it means to be an entrepreneur in today’s world. With her faith and determination, there’s no doubt that Austin's journey is just beginning, and the impact of her work will resonate for generations to come.
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