We’ve come a long way when it comes to undoing the oppressive and Eurocentric beauty standards we’ve all been conditioned to believe. From make-up and skincare tutorials, to product reviews and hauls, hijabi beauty influencers are breaking down negative stereotypes often associated with Islamic dress codes through their creative content that inspires change and empowers all women to embrace who they are, unapologetically.
Photography & Make-Up by Gabella Photos
Interview Questions by Jackson Collins @jacksonmcollins
Words by Angel Neal @angel_stylistbehavior
In a world where the digital landscape is constantly evolving, carving out a niche for oneself can seem like an insurmountable task. Yet, for influencer Aysha Harun, breaking boundaries wasn't just a goal—it was an unintentional consequence of pursuing her passions. Through her platform, she not only shares beauty and fashion tips but also celebrates her Ethiopian culture and promotes inclusivity, diversity, and body positivity.
"I started in 2011, I was 16 years old," Aysha recounts, reflecting on her journey. "At the time, there wasn't really anyone doing this full time. It was kind of just like, "you're a YouTuber, you create content." Little did she know, her hobby of creating videos would spark a movement in the world of modest fashion and beauty. Aysha's authenticity and relatability quickly attracted a devoted following, especially among women who resonated with her unique perspective.
As her platform grew, Aysha saw an opportunity to redefine the narrative surrounding modest fashion and beauty. "I unintentionally created this new niche for women that looked like me," she says. And thus, her brand was born. Fast forward to today, and Aysha has become a powerhouse in the digital space, with a thriving presence on YouTube, TikTok, and beyond. But success didn't come without its challenges. "It's a constant battle," she admits. "As a black woman, we feel like opportunities will always be there. So you always kind of want to grab and go."
To read the full interview grab the Spring 24' issue of Disrupshion Magazine available here .
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